News Flash

City of Elmhurst News

Posted on: May 24, 2023

Explore Elmhurst News!

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The City of Elmhurst is happy to announce the launch of the new Explore Elmhurst logo as part of our ongoing effort to strengthen the Explore Elmhurst brand. The City manages the Explore Elmhurst marketing campaign as part of our visitor & tourism initiatives. The campaign has proven to be successful by providing an outlet for residents and visitors to discover what there is to do and see in Elmhurst. The campaign includes a website, social media pages, and the City’s Explore Elmhurst trolley program. 


“Our marketing efforts have evolved since we last launched the Explore Elmhurst logo in 2015, and it was important for us to refresh it,” states City Manager, Jim Grabowski. “We’ve altered the branding to reflect the community’s overarching identity, and to redefine the growth and future of our Explore Elmhurst marketing plans.”


The City hired leading destination management website provider, Simpleview. Along with a new and improved website, Simpleview led the City through the Explore Elmhurst rebranding process.  With many creative sessions, a site visit to Elmhurst by the Simpleview team, and feedback from the Explore Elmhurst Advisory team, a new logo that is modern with key elements that convey our destination's personality was chosen. A visual identity process unveiled the following:


  • Destination Attributes: seasonal, bustling downtown, rich history, Illinois Prairie Path, Close to Downtown Chicago
  • Destination Personality: refined & desirable, well-educated, friendly & caring, motivated, family & community oriented
  • Visual Identity: Effortless & Stylish


Along with announcing our new brand logo, we are in the process of redesigning the website, which is expected to launch in September 2023. The new site will bring a modern, clean, and organized layout to provide residents and visitors with easy access to information on what there is to see and do in Elmhurst. Community partners including local businesses and organizations will have extranet access to the site and will populate it with community events, activities, and special offers. The new logo and website reflect the growth of our community and are designed to provide our community with a central location for community offerings. 

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