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The original item was published from 4/11/2016 9:26:00 AM to 5/26/2016 3:52:59 PM.

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City of Elmhurst News

Posted on: April 7, 2016

[ARCHIVED] The City launches revitalized marketing campaign, Explore Elmhurst

Explore Elmhurst logo

Elmhurst, Ill. — The City of Elmhurst has rebranded “Explore Elmhurst”, a revitalized marketing campaign designed to highlight and promote attractions, businesses and organizations in Elmhurst.

Explore Elmhurst represents an all-access city guide, where anyone of interest, including visitors and residents, can discover what there is to see and do in Elmhurst. The branding will be integrated into several communication channels including a newly designed website scheduled to launch June 1st, a print and e-newsletter, and Explore Elmhurst social media pages on Facebook, Twitter and Instagram.

To further promote Explore Elmhurst, the City’s trolley program, running June 3rd – September 18th, will be named the Explore Elmhurst Express and will feature a summer sweepstakes where participants can enter-to-win weekly prizes by riding the trolley and by visiting featured destinations in Elmhurst.

“We are excited to reintroduce the Explore Elmhurst campaign to the community,” states Mayor, Steve Morley. “Our goal with this project is to provide a dependable tool for anyone interested in discovering what our community has to offer. We are working with our community partners to ensure that the information presented through this campaign highlights events and activities throughout Elmhurst.”

The City has used hotel/motel tax dollars for the development of this campaign, with the objective of reinvesting in the promotion of Elmhurst as a premier destination for tourists and residents. To ensure the successful relaunch of this brand, the City has formed the Explore Elmhurst Advisory Group with community partners including representatives from Elmhurst business associations, the Chamber of Commerce, local hotels, and cultural and civic institutions.

For more information on Explore Elmhurst, please contact explore@elmhurst.org or follow Explore Elmhurst on Facebook, Twitter and Instagram.

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